Ford & Social Media: Opening the Highways to All Mankind

Sponsor: Shoutlet.com

Social Media Breakfast Madison (SMBMad) is pleased to start 2012 with an exceptional opportunity to hear Scott Monty, Global Digital & Multimedia Communications Manager at Ford Motor Company.

Scott will be speaking on the role of social media in putting the brand in customers' hands, using examples from Ford Motor Company's recent successes. As an iconic American automaker with more than 100 years of tradition and a global brand recognition rate of 95%, Ford is leveraging the power of social media to reestablish itself and its “One Ford” vision amidst industry turmoil. 

Consider Ford's social media strategy:

>To humanize the company by connecting consumers with Ford employees and with each other, when possible providing value in the process.<

What better place to showcase Madison to a social media icon than at the Monona Terrace Community and Conference Center where this event will be hosted.

According to Scott on his Social Media Marketing Blog - "Ford Motor Company has been at the forefront of social media for some time. The Fiesta Movement, the Explorer reveal on Facebook, Doug the Spokespuppet, Ford Social (formerly known as The Ford Story) and being the first brand on Google+ all stand as examples of Ford's success that spans from clever campaigns to a daily commitment to engage. Ford played a significant part in how the automotive industry thinks about social media (and in some cases how large companies think about social media)"

About Scott Monty: He has been called "an unstoppable force of nature," "the best corporate social media lead on the planet," and Alan Mulally, the CEO of Ford Motor Company, called him "a visionary." Currently on the staff of corporate communications in Ford, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.


Prior to joining Ford, Scott served as Consigliere for crayon, a strategic marketing firm, and with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech clients. In addition to his consulting and agency background, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog, a literary undertaking. Scott has been featured in hundreds of news and business publications in print and on the web, in nearly twenty books, and on a variety of broadcast media, including NPR, CNN and Fox Business News. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.

Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in Michigan with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voiceover work. Oh, and one last little-known fact: Scott coined the Oxford Dictionary of English-accepted term "tweetup."

About Ford: Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 164,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company.

For more information regarding Ford’s products, please visit www.corporate.ford.com

Ongoing Sponsor: Engaging Social

Small & Midsize Business Social Media Management

 
Additional supporting sponsors: Lands' End Business Outfitters Suttle Straus, Google Places